The brand was founded by Phoebe Nguyen, who is a traveller and also a jewelry lovers.
In recent years, handmade jewelry in SEA (South East Asia), especially Vietnam, Indonesia and Philippines, have rapidly developed both in terms of quantity as well as quality. The range of products is growing in diversity and craftsmen have high skills to create unique jewelry.
Handicrafts industry is one of the most potential industries in SEA (South East Asia) & Vietnam and Phoebe believes that she can help thriving craft villages in rural areas to increase their income and keep the handicraft culture in their local countries.